Evan and Lauren's Cool Blog: 3/7/12: The Mother Company Helping Kids Express their Feelings With Great Products

I was lucky enough to get to have a wonderful brunch with the owners of The Mother Company when I was at Toy Fair. The Mother Company was started by guess who??? Mom's like us of course! I love that they focus on an area that is sometimes neglected in books/videos: FEELINGS!

As a company they are "all about the social and emotional issues and everyday challenges we face as parents of young children today. As a parenting tool, we not only make helpful products for children, but also offer insightful articles on our site to help take some of the stress out of everyday parenting." Here is one of their wonderful books. It is a beautiful picture book with empowering messages to learn about feelings. They also now have this available as an App for kids for iPhone and iPad on iTunes for only .99 cents.

How appropriate is it that there was a heart with foam in my cappuccino when I attended the breakfast. How super cute?

Abbie Schiller telling us all about their products. You can see the enthusiasm in her face. It was so inspiring hearing from her about her struggles as a working Mom and then deciding to stop working and starting The Mother Company.

Another super cute product that my kids really got in to as they love stickers is the "My Feelings Activity Book". Through drawing and coloring kids get to learn more about their feelings.

Another mission of The Mother Company is for kids to redefining TV time for kids offering a DVD with content for kids that model good behavior. “Ruby’s Studio: The Feelings Show” is an educational program that teaches them about their range of feelings. It features the voice of Mel Brooks and the music of Elizabeth Mitchell. Optional “Pop-Up Parenting” feature offers helpful tips from parenting guru Betsy Brown Braun. Recommended by pediatricians, educators, parents and kids!